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| Promotional Reflections |
Need Help? Your Account Manager is Nick Wilson (440-498-0500 x1240) |
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| Promotional Reflections offers weekly, category based reviews of Ad Circulars. Track Key ad trends as they change with the holidays, seasons and events. |
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Health and Beauty Care
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Hair Care Rankings
Thursday, April 25, 2013
Several rankings of retailers based on how they promote hair care products
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Facial Care Rankings
Thursday, April 25, 2013
Several rankings of retailers based on how they promote facial care products
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Cosmetics Rankings
Thursday, April 25, 2013
Several rankings of retailers based on how they promote cosmetics products
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United Kingdom HBC Overview
Friday, April 13, 2012
A report on retail promotions for European HBC products. Top subcategories, manufacturers, brands, and retailers are ranked based on circular ad support.
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6 Key Questions on Retailers Promoting HBC
Monday, July 18, 2011
Several rankings of retailers based on how they promote health & beauty care products
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Diagnostics Promotions Review
Monday, July 18, 2011
A brief report on retail promotions for Diagnostics and Diabetes Care products. Top manufacturers, brands, and retailers are ranked based on circular ad support.
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Hair Care Promotions
Monday, July 18, 2011
A brief report on retail promotions for hair care products. Top subcategories, manufacturers, brands, and retailers are ranked based on circular ad support.
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NACDS HBC Overview - June 2011
Monday, July 18, 2011
Top Line overview of HBC retail promotions shared with ECRM partners at the 2011 NACDS Marketplace conference.
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Oral Care Promotions
Monday, July 18, 2011
A brief report on retail promotions for Oral Care products. Top subcategories, manufacturers, brands, and retailers are ranked based on circular ad support.
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Print Circular Execution Across Drug Chains
Monday, July 18, 2011
Details on circular promotions for major drug chains including ad frequency, density, product mix, and private label share of ads.
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Retailers Define Themselves
Monday, July 18, 2011
This report compares top grocery, drug, and mass retailers based on the categories they promote. Retailers Define Themselves by the HBC Categories They Promote.
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Skin Care Promotions
Monday, July 18, 2011
A brief report on retail promotions for Skin Care products. Top subcategories, manufacturers, brands, and retailers are ranked based on circular ad support.
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Top Promoted HBC Brands
Monday, July 18, 2011
A one-page listing of the top 5 brands for each HBC sub-category.
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Vitamin and Nutrition Promotions
Monday, July 18, 2011
A brief report on retail promotions for Vitamin and Nutrition products. Top subcategories, manufacturers, brands, and retailers are ranked based on circular ad support.
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Food
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Dry Grocery Rankings
Thursday, April 25, 2013
Several rankings of retailers based on how they promote dry grocery products
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Snack Rankings
Thursday, April 25, 2013
Several rankings of retailers based on how they promote snack products.
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Beverage Rankings
Thursday, April 25, 2013
Several rankings of retailers based on how they promote beverage products.
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Easter Promotions
Tuesday, April 10, 2012
This report covers a closer look at Easter ads and how retailers promote this unique holiday. Key topics include top Easter candy brands, promotional types used, and comparison to other candy dominate holidays.
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Super Bowl 2012 Retail Promotions
Tuesday, February 07, 2012
This report covers the other side of Super Bowl ads – how retailers promote this unique holiday. Key topics include top Super Bowl categories & brands, private brand support, FSI activity, and retail support for TV ads.
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Retail Candy Promotions – December 2011
Tuesday, December 06, 2011
This study was presented at ECRM’s “Halloween Candy Boutique” event on December 5th. Highlights include a review of candy circular ad support, FSI’s, web promotions, pricing, and a Halloween re-cap. The presentation opens with a candy trivia quiz and a look at current promotions.
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Review of 2011 Thanksgiving Promotions
Tuesday, December 06, 2011
This analysis reviews retail food promotions for November, 2011. Top Thanksgiving categories are identified based on retailer ad support using ECRM’s Ad Comparisons database. Other findings show the retailers running the most November turkey ads, weekly trends in retailer ad support, and the hottest prices on Thanksgiving favorites.
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Ten-for-$10 Promotions
Tuesday, November 08, 2011
Smart retailers are finding that promoting ten products for $10 allows them to compete with dollar stores while encouraging multi-unit purchases. This report looks at food products promoted with “Ten-for-$10” deals. By ranking these unique promotions by retailer, by category, by brand, and by product, food marketers can gain better insights into multi-unit pricing strategies.
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Food Promotion Timing Planner – November 2011
Monday, October 31, 2011
This set of reports shows the top promoted weeks for each food category based on retail ad support over the course of a year. CPG manufacturers and retailers can use this information to plan more timely promotions and anticipate seasonal ad trends.
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Data Points: Candy Advertising
Monday, September 26, 2011
Data and figures showing the increase of candy advertising
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Retail Promotions in Candy – September 2011
Monday, September 26, 2011
This deck covers print ads across retailers & suppliers. It also shows examples of how we measure ad exclusivity, pricing, regional versions, FSIs, ad counts vs. ad space, seasonality, trends vs. year ago, web promos, and this week’s Supermarket News article featuring ECRM data.
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How Retailers Promote Wine & Spirits
Wednesday, July 20, 2011
This detailed review of wine and spirits promotions covers trends across retailers, brands and wine-makers.
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Candy Promotion Overview - Apr-2011
Monday, July 18, 2011
A one-page review of candy promotions with brands ranked by retail ad support over 52 weeks and for key candy holidays.
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Coffee and Tea Promotions
Monday, July 18, 2011
A brief report on retail promotions for Coffee and Tea products. Excludes Liquid Teas. Top brands are ranked based on circular ad support.
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Dry Grocery Promotions
Monday, July 18, 2011
A brief report on retail promotions for Dry Grocery products. Top manufacturers, brands, and subcategories are ranked based on circular ad support.
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Fresh Grocery Pricing Trends
Monday, July 18, 2011
A unique look at promoted grocery pricing across categories and retailers.
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Fresh Vegetable Promotions
Monday, July 18, 2011
A brief report on retail promotions for Fresh Vegetable products. Top manufacturers, brands, and retailers are ranked based on circular ad support.
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Frozen Food Promotions
Monday, July 18, 2011
A brief report on retail promotions for Frozen Vegetable products. Top manufacturers, brands, and retailers are ranked based on circular ad support.
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How Retailers Promote Candy - December 2010
Monday, July 18, 2011
A presentation deck on how retailers promote the candy category. Presented at ECRM's Mid-Winter Confectionary Conference.
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Protein Promotions
Monday, July 18, 2011
A brief report on retail promotions for Meat and Seafood products. Top manufacturers, brands, and retailers are ranked based on circular ad support.
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Store Brand Juice - Article from Progressive Grocer Store Brand
Monday, July 18, 2011
Store Brand Juice Article appearing in Progressive Grocer Store Brands, May-2011
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Supermarket News "Data Points" article - Wine and Spirits
Monday, July 18, 2011
Top line review of Wine and Spirits promotions featured in Supermarket News, May 2, 2011
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Top 101 Promoted Wine Companies
Monday, July 18, 2011
Listing of top 101 promoted wine companies ranked be retailers ad support.
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Perishables Reflections 2010
Friday, November 12, 2010
The above document is a review of how retailers promote fresh. Using retail ad circulars, this report uncovers some unique findings regarding the promotions of perishable foods.
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Non Food/General Merchandise
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Pet Food/Care
Thursday, February 02, 2012
A report on retail promotions for Pet Food and Pet Care products. Top subcategories, manufacturers, brands, and retailers are ranked based on circular ad support.
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Household Cleaning
Thursday, February 02, 2012
A report on retail promotions for Household Cleaning products. Top subcategories, manufacturers, brands, and retailers are ranked based on circular ad support
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Retail Promotions for Electronics & Computers
Wednesday, January 11, 2012
A report on retail promotions for Electronics, Computers, and Gaming Media products. Top subcategories, manufacturers, brands, and retailers are ranked based on circular ad support.
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Black Friday Preview - 2011
Monday, November 14, 2011
Our Black Friday Preview includes ten predictions for the number one day in retailing. This report also names the industry players with the most at stake this holiday season.
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2011 Back To School Review
Thursday, October 20, 2011
ECRM’s review of 2011 Back-To-School promotions identifies trends in retail promotions across school & office categories from July through mid-September. Both circular ads and web promotions are measured by retailer, category, manufacturer and brand. An expanded custom analysis is available for specific categories and brands with additional details and insights.
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Home Improvement Promotions
Monday, July 18, 2011
A report on retail promotions for Home Improvement products and retailers. Top subcategories, manufacturers, and brands, are ranked based on circular ad support. Key retailers are compared by the categories they promote.
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Household and General Merchandise Promotions in the Food and Drug Channels
Monday, July 18, 2011
A report on retail promotions for Household and General Merchandise products in the food and drug retail channels. Top categories, manufacturers, and brands, are ranked based on circular ad support.
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How Retailers Promote Automotive Products
Monday, July 18, 2011
A report on retail promotions for Automotive products and retailers. Top subcategories, manufacturers, and brands, are ranked based on circular ad support. Key retailers are compared by the categories they promote.
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How Retailers Promote School and Office Supplies
Monday, July 18, 2011
A report on retail promotions for school and office supply products. Top subcategories, manufacturers, brands, and retailers are ranked based on circular ad support. Includes a look back at 2010 Back-to-School ads.
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Pet Food and Pet Care Promotions
Monday, July 18, 2011
A report on retail promotions for Pet Food and Pet Care products. Top subcategories, manufacturers, brands, and retailers are ranked based on circular ad support.
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Retail Promotions in Consumer Electronics
Monday, July 18, 2011
A report on retail promotions for Consumer Electronics products. Top subcategories, manufacturers, brands, and retailers are ranked based on circular ad support.
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Cross Category
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April Promotional Pricing Report
Wednesday, May 08, 2013
ECRM’s monthly pricing report tracks promoted prices across categories over the past year. This set of reports can be used to measure trends in grocery price inflation and the seasonal nature of promoted pricing.
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March Promotional Pricing Report
Thursday, April 11, 2013
ECRM’s monthly pricing report tracks promoted prices across categories over the past year. This set of reports can be used to measure trends in grocery price inflation and the seasonal nature of promoted pricing.
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February Promotional Pricing Report
Friday, March 08, 2013
ECRM’s monthly pricing report tracks promoted prices across categories over the past year. This set of reports can be used to measure trends in grocery price inflation and the seasonal nature of promoted pricing.
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Valentine's Promotional Reflections 2013
Tuesday, February 26, 2013
This report takes a closer look at Valentine’s ads and how retailers promote this unique holiday. Key topics include top promoted Valentine’s categories and promotional types used this year compared to last year.
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December Promotional Pricing Report
Friday, January 04, 2013
ECRM’s monthly pricing report tracks promoted prices across categories over the past year. This set of reports can be used to measure trends in grocery price inflation and the seasonal nature of promoted pricing.
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November Promotional Pricing Report
Thursday, December 06, 2012
ECRM’s monthly pricing report tracks promoted prices across categories over the past year. This set of reports can be used to measure trends in grocery price inflation and the seasonal nature of promoted pricing.
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Black Friday Reflections 2012
Wednesday, November 28, 2012
Review of Black Friday & Cyber Monday promotions for 2012 using retail ad & web circulars, this report covers weekly trends witnessed in this year’s Black Friday/Cyber Monday related promotions.
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October Promotional Pricing Report
Thursday, November 08, 2012
ECRM’s monthly pricing report tracks promoted prices across categories over the past year. This set of reports can be used to measure trends in grocery price inflation and the seasonal nature of promoted pricing.
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September Promotional Pricing Report
Friday, October 05, 2012
ECRM’s monthly pricing report tracks promoted prices across categories over the past year. This set of reports can be used to measure trends in grocery price inflation and the seasonal nature of promoted pricing.
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Ten-for-$10 Promotions
Monday, September 24, 2012
Smart retailers are finding that promoting ten products for $10 allows them to compete with dollar stores while encouraging multi-unit purchases. This report looks at food products promoted with “Ten-for-$10” deals. By ranking these unique promotions by retailer, by category, by brand, and by product, food marketers can gain better insights into multi-unit pricing strategies
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August Promotional Pricing Report
Friday, September 07, 2012
ECRM’s monthly pricing report tracks promoted prices across categories over the past year. This set of reports can be used to measure trends in grocery price inflation and the seasonal nature of promoted pricing.
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July Promotional Pricing Report
Wednesday, August 08, 2012
ECRM’s monthly pricing report tracks promoted prices across categories over the past year. This set of reports can be used to measure trends in grocery price inflation and the seasonal nature of promoted pricing.
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July 4th Reflection 2012
Wednesday, July 11, 2012
The report explores the different ways that retailers promote around the 4th of July. It focuses on BBQ meats, regional prices, and how in 2012, we’re seeing earlier BTS advertising.
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June Promotional Pricing Report
Tuesday, July 03, 2012
ECRM’s monthly pricing report tracks promoted prices across categories over the past year. This set of reports can be used to measure trends in grocery price inflation and the seasonal nature of promoted pricing.
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May Promotional Pricing Report
Thursday, June 07, 2012
ECRM’s monthly pricing report tracks promoted prices across categories over the past year. This set of reports can be used to measure trends in grocery price inflation and the seasonal nature of promoted pricing.
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Memorial Day Reflections 2012
Friday, June 01, 2012
This report provides a closer look at promotions in the weeks leading up to Memorial Day. Key topics include shifts in the category mix, changes in promotional volume at major retailers, and a focus on ketchup and mustard promotions across major holidays.
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April Promotional Pricing Report
Wednesday, May 02, 2012
ECRM’s monthly pricing report tracks promoted prices across categories over the past year. This set of reports can be used to measure trends in grocery price inflation and the seasonal nature of promoted pricing.
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Strategies in Social Media
Tuesday, April 10, 2012
The Strategies in Social Media Report provides insight into the ways in which retailers and vendors use social media to communicate with consumers. The Strategies in Social Media Report takes an analytical and statistical approach the use of social media in organizations across the country and contains suggestions on how to improve corporate social media behavior and to maximize its ROI.
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March Promotional Pricing Report
Thursday, April 05, 2012
ECRM’s monthly pricing report tracks promoted prices across categories over the past year. This set of reports can be used to measure trends in grocery price inflation and the seasonal nature of promoted pricing.
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February Promotional Pricing Report
Monday, March 12, 2012
ECRM’s monthly pricing report tracks promoted prices across categories over the past year. This set of reports can be used to measure trends in grocery price inflation and the seasonal nature of promoted pricing.
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Valentine’s Day Promotions – Feb-2012
Thursday, February 16, 2012
The Valentine’s Day Report shows examples of different strategies, pricing, or category emphasis. It displays the peculiarities of Valentine’s Day promotions.
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January Promotional Pricing Report
Tuesday, January 31, 2012
ECRM’s monthly pricing report tracks promoted prices across categories over the past year. This set of reports can be used to measure trends in grocery price inflation and the seasonal nature of promoted pricing.
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Top Promoted Brands of 2011
Thursday, January 12, 2012
This report ranks the top promoted brands of 2011 based on retail circular ads. Brand are grouped by major departments and show changes in ad support vs. 2010.
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December Promotional Pricing Report
Wednesday, January 04, 2012
ECRM’s monthly pricing report tracks promoted prices across categories over the past year. This set of reports can be used to measure trends in grocery price inflation and the seasonal nature of promoted pricing.
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Black Friday Reflections 2011
Tuesday, December 13, 2011
The above document is a review of Black Friday & Cyber Monday promotions for 2011. Using retail ad & web circulars, this report covers weekly trends witnessed in this year’s Black Friday/Cyber Monday related promotions.
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November Promotional Pricing Report
Wednesday, December 07, 2011
ECRM’s monthly pricing report tracks promoted prices across categories over the past year. This set of reports can be used to measure trends in grocery price inflation and the seasonal nature of promoted pricing.
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Halloween Reflections 2011
Wednesday, November 16, 2011
This report is a review of the Halloween promotions for the 2011 Halloween buying season. While this Halloween review is focused on candy, many of the insights do focus on other Halloween related promotions.
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How Retailers Promote Their Own Brands – November 2011
Tuesday, November 01, 2011
This report measures private brand promotions across departments, categories, and retailers. Trends vs. year ago show declines in private brand ad support across most departments. Private brand web promotions remain underdeveloped in the supermarket channel.
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Top Promoted Brands in Q4 – October, 2011
Friday, October 21, 2011
This report ranks the top promoted brands from October through December based on ad support from retailer circular ads. Use this document to identify the top supported brands in seasonal categories like toys, electronics, apparel, decorations, housewares, baking needs, candy, beverages, and more.
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Private Brand Promotion Review
Thursday, October 20, 2011
ECRM’s Private Brand Promotion Review identifies how retailers promote their own brands. This analysis identifies the top retailers promoting private brands vs. traditional brands. Categories are ranked by their shares of private brand ad support and trends vs. year ago.
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Social Media – September 2011
Monday, September 26, 2011
As the popularity of Facebook and Twitter continues to grow, most retailers have integrated social media into their mix of promotional vehicles, along with print circular, email, and web-page promotions. This analysis explores the use of Facebook and Twitter by top retailers and their suppliers.
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Retail Web Promos
Monday, July 18, 2011
A review of web promotions across top retailers.
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Ad Circular Overview - Article in Supermarket News 1-3-11
Monday, July 18, 2011
General article on Ad Circulars appearing in Supermarket News on 1-3-11
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Increasing Print Ads - Article in Supermarket News 1-3-11
Monday, July 18, 2011
Article on Increasing Print Ads appearing in Supermarket News on 1-3-11
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Super Bowl Reflections 2011
Monday, February 14, 2011
The above document is a review of how retailers promoted around the 2011 Super Bowl
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Holiday Reflections 2010
Monday, January 10, 2011
The above document is a review of how retailers promoted during the holiday season in 2010
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Black Friday Reflections 2010
Wednesday, December 01, 2010
The above document is a review of Black Friday promotions for 2010. Using retail ad circulars, this report covers weekly trends witnessed in this year’s Black Friday related promotions.
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Thanksgiving Reflections 2010
Wednesday, December 01, 2010
The above document is a review of Thanksgiving promotions for 2010. Using retail ad circulars, this report covers weekly trends in food ads, food categories skewing to November ads, and food promotions outside the grocery channel.
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Halloween Reflections 2010
Sunday, October 31, 2010
The above document is a review of the Halloween promotions for 2010 Halloween buying season. While this Halloween review is focused on candy, many of the insights do focus on other Halloween related promotions.
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