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ECRM Data Arrow Ad Comparisons Arrow Promotional Reflections Need Help? Your Account Manager is Sarah Roda (440-528-0464).
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Health and Beauty Care
Reflection Icon Fragrances Year in Review
Friday, January 31, 2014
This report takes a look at how leading retailers promoted the fragrance category in 2013 vs 2012. Key areas reviewed include percent of space, advertised pricing, and share of promotion.
Reflection Icon Hair Care Year in Review
Friday, January 31, 2014
This report takes a look at how leading retailers promoted the hair care category in 2013 vs 2012. Key areas reviewed include percent of space, advertised pricing, and ad exclusivity.
Reflection Icon Health & Beauty Care Year in Review
Friday, January 31, 2014
This report takes a look at how leading retailers promoted health & beauty care categories in 2013 vs 2012. Key areas reviewed include percent of space, advertised pricing, and ad exclusivity.
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Food
Reflection Icon Baking Promotional Reflection Holiday 2013
Friday, January 31, 2014
This report takes a look at how leading retailers promoted baking during the 2013 holiday season. Key areas reviewed include percent of space, advertised pricing, ad exclusivity and digital ad share.
Reflection Icon Dairy Category Year in Review
Friday, January 31, 2014
This report takes a look at how leading retailers promoted the dairy category in 2013 vs 2012. Key areas reviewed include percent of space, advertised pricing, and private label penetration.
Reflection Icon Canned Pasta Year in Review
Friday, January 31, 2014
This report looks at promotion trends in the canned pasta category. Key areas reviewed include ad exclusivity, advertised pricing trends and, social analysis on key canned pasta brands.
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Non Food/General Merchandise
Reflection Icon Disposable Diaper/Pants Quick Look
Tuesday, October 08, 2013
The report gives a quick overview of key metrics for the Disposable Diaper/Pants Sub-Category.
Reflection Icon Printer/Fax Machine Quick Look
Tuesday, October 08, 2013
The report gives a quick overview of key metrics for the Printer/Fax Machine Sub-Category.
Reflection Icon Pet Category Recap
Wednesday, June 05, 2013
This study was presented at ECRM’s “Pet Food & Supplies” event on June 2-4, 2013. Highlights include a review of pet circular ad support, social media, web promotions, pricing, and a category re-cap.
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Cross Category
Reflection Icon March Promotional Pricing Report
Thursday, April 10, 2014
ECRM’s monthly pricing report tracks promoted prices across categories over the past year. This set of reports can be used to measure trends in grocery price inflation and the seasonal nature of promoted pricing.
Reflection Icon February Promotional Pricing Report
Wednesday, March 05, 2014
ECRM’s monthly pricing report tracks promoted prices across categories over the past year. This set of reports can be used to measure trends in grocery price inflation and the seasonal nature of promoted pricing.
Reflection Icon Super Bowl Reflections 2014
Monday, February 17, 2014
This report gives some insight into how retailers promote around the Super Bowl. Key topics include top categories & brands, private brand support, FSI activity, and retail support for TV ads.
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